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| Campaign
Planning & Feasibility |
| advortis.com can help new media agencies plan new campaigns by tapping into a range of tools and supporting research data to help deliver the best possible approach to starting a new campaign. |
Campaign feasibility studies and planning
are crucial to the success of any new media campaign. advortis.com
can assist agencies in these areas. We can tap into our resource base
and deploy specific metrics and reporting tools to determine the potential
success of a campaign if a precedent exists. In cases where there
is no precedent or reporting data, we can carry out specific and highly
targeted online surveys or focus groups.
Once the feasibility tests are concluded, the planning process follows
in earnest. The planning process includes storyboarding, layout and
design, content management, database design and demographic targeting.
With our in-depth knowledge and experience of planning and building
campaigns from the bottom up we can deliver a structured plan that
will reduce development and marketing costs. |
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| UK - Scottish Power Competition |
| This is a lead generation competition campaign for Scottish Power. There is a prize draw incentive of £1000 off utility bills. |
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campaigns... |
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